This summer, they are stacking up on wrists (and young ankles) everywhere: colored silicone bracelets inspired by the Lance Armstrong Foundation’s popular yellow “Live Strong” version. Now, you can join the trend and show your true lactivist colors by donning a new, purple band embossed with the message “Encourage, Support, Protect Breastfeeding.” Released last week at the La Leche League International conference in Washington D.C., the lilac colored bands were the hottest item on the convention hall floor. The bracelets are part of a new campaign, The Breastfeeding Protection Initiative, created by partners La Leche League International and Lansinoh Laboratories (a leading provider of breastfeeding products for mothers and babies). The campaign aims to provide education and awareness of breastfeeding rights. La Leche League International, who next year will be celebrating its 50th anniversary, has a presence in 65 countries around the world helping and encouraging mothers who want to breastfeed their babies.
“All proceeds from the purchase of this bracelet will go toward expanding efforts to inform more people about breastfeeding rights and to provide them with the tools they need to become a force for change in their community,” says Resheda Hagen, who as a breastfeeding mother more than 20 years ago founded Lansinoh Laboratories to provide supportive products to other breastfeeding mothers. “Specifically, the money raised will fund creation and dissemination of materials to educate people on current and proposed breastfeeding rights and legislation,” she added.
“How wonderful to let the world know that a woman has a right to breastfeed whenever her child is hungry. I am very excited about the possibility of seeing purple bracelets everywhere,” says Hedy Nuriel, executive director of La Leche League International.
Get your bracelet and learn more about the Breastfeeding Protection Initiative.
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